Consistency is Key

Your customers associate your brand with a few things, including your logo and signage. When these are drastically different, there can be a disjunction in the minds of your customers about the identity of your brand. It is vital to create a unified identity across all of your different marketing materials.

If you have multiple signs, it is important that they are the same or very similar. When you create multiple signs that look different, you create confusion in the minds of your customers. The same goes with the use of color. If you use different colors for your signs, logos, and other promotional materials, there is no way that your customers can associate one with the others.

A well made sign will contribute to your overall marketing strategy. This goes the same for all of your other marketing materials. You should have an overall marketing strategy with various goals in place when you create all of your promotional materials. Your sign should convey a specific message, with specific details about your business, whether that is through text or graphics, that you wish your customers to know.

By having consistent messaging across all mediums, you show credibility and reliability to your customers. If you are having issues with the consistency of your sign in conjunction with your other marketing materials, it may be time to make some changes.

Contact us today to find out how you can make your sign accomplish everything you want it to!