Drawbacks of a Digital Sign

Industries of all types are taking notice of how digital signage can enhance their image with prospective customers and clients. Listed below are some of the drawbacks of installing a digital sign

1. Affordability: Unfortunately, a digital sign is not something that is in most company’s budget. However, when you consider how many ways you can use your digital sign, it actually becomes quite cost-effective. However, you will still have to pay for the initial investment which is quite large.
2. IT Staff: In order to get the very best results from your digital signage network, there will need to be a steady collaboration between your IT and Marketing departments. This can add increased stress to your already strapped for time IT department.
3. Security Risks: A digital signage network operates on your company’s LAN infrastructure, so make sure you have taken the proper IT security measures to ensure there is no misuse of your network.
4. Ever-Changing Content: Just because you can change content easily doesn’t mean your marketing messages should be changing all the time. This can confuse customers or potential clients. Be sure that your marketing tactics are strong and consistent.

Contact us today to learn about how to use a digital sign effectively or find another option.